Lexicon and the Potential of Facebook Search

The whole the newest version of Facebook's Lexicon? Lexicon is a tool to understand what Facebook's users are talking about on their Walls. You can use the tabs at the top to explore different trends in the topics listed in the drop-down menu. This will be expanded upon in the future, potentially opening up doors to a lot of useful data that marketers would love to get their hands on. You can look at the number of posters, percentage of posters, and number of posts regarding specific topics:



You can look at posters by Gender, Age, country, or by percentages of any of those:



One very interesting feature allows you to look at a topic by word association. For example, under the "dancing" topic, you can look at the graph for associations like moves, pole, salsa, shoes, singing, etc:



With "Sentiment" you can look at the percentage of posts that are positive vs. those that are negative regarding the topic in question. This information could be very useful:



The "Pulse" feature lets you look at keywords that are frequently mentioned in the profiles of users who mention the topic in question:



The "maps" feature obviously shows you the geographic data pertaining to the topic:



"I think Facebook has shown through this Lexicon that they have the potential to be much more useful than Twitter in terms of search and data mining potential,"
Either way, the new version of Lexicon is far more interesting than the old. Depending on how much they expand on it, marketers might be seeing some incredibly useful stuff come out of this tool. You can learn more about Lexicon at the