Life Imitates Art for Macys Branded Entertainment

Federated Department Stores just announced (via Project Runway in its Unwrapping Macy's, a reality TV show for a behind the scenes look at the iconic brand. The Project Runway approach follows the prescription given by Joseph Jaffe's "Internet: The design is already Long Form Content: The online connection between each brand means that Macy's will share in the benefit of any long form content on the Project Runway site. Perhaps Macy's is even wrapped into the DVD package. This would fit them into a veritable wardrobe of long form content for Project Runway fans. Communal Marketing: The show has a content to consumer generated products. Fans can connect with someone realizing their dreams. There are some other ways Bravo could fan these flames, but Macy's benefits from this trend indirectly. Branded Entertainment: I'm told by co-workers Macy's brand was loud and proud last night on the show. Mission accomplished. If you think movie to its credit. Bookmark murdok: Kevin Dugan is the author of the popular FRCH Design Worldwide Visit Kevin's blog: