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Link Equity & Content Value

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Link Equity

SEO’s used to talk a lot about preserving PageRank - I used to think of PageRank as like water, and building a good site archtecture was about funneling this into the right sections of the site in the right manner.

PageRank as a useful SEO term is pretty much redundant, but Aaron Wall now speaks in terms of I spoke to Aaron about concerns I had about Platinax - over the past year, it’s seen a good growth in content, good growth in natural links: but traffic has remained flat. That means there’s a problem with the site.

I’d previously read his comments about blocking URLs that Comments

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