Link Popularity On The New Web

Link building experts Andy Hagans and Aaron Wall say the world of link building has changed. But even though the rules have changed, as search engines become more effective at measuring trusted links, link building is ultimately still "the trump card for higher rankings." And so, Andy and Aaron have compiled a new list of link building tips. At write: The days of link farms and huge link exchange programs are over. Try those strategies now and you can easily find yourself booted out of an engine. Rather, the engines want links from authoritative sites, or links from sites that share the same focus as your site. But besides the link popularity you gain by getting an authoritative site to link to you, you also gain additional visibility for your Web site. So, when working on building link popularity, don't forget those two basic reasons for requesting links.