For a long time now Google’s Google has cracked down on the sale of links for the intention of selling link popularity and to that end has penalized a number of well-known sites and site networks. This penalty has caused those sites to lose much of their PageRank, especially what shows within the Google toolbar. This has reduced the marketable value of the links coming from the penalized websites and in many cases also cost the purchasers a lot of money for links that most likely will not accomplish what they formerly did.
Purchasing links from websites purely for search engine positioning seems like a poor idea, especially as a long-term solution to obtaining solid SEO rankings. I think what has become clear to is that in the near term purchasing links will still continue to work, but purchases should always be made with the intent to acquire traffic from those links and brand the business so that should the site where the links are being purchased from receive a penalty from Google or another source, the money spent on the links is still money well spent.
With that said I believe that long-term, established businesses need to begin building their own networks of sites in earnest. Now when I say this I do not mean spam filled doorway pages, but honest to goodness Comments
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