Some marketers are conservative and like to quietly build links and attention over time. Others like to see their name on the front page of the newspaper or Digg. Both ways work, but links are just a proxy for conversation and attention.
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Links or Content? Nope, Attention
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WebmasterWorld recently had another debate on which is more important: accidentally spread inaccuracies, but that works too because people talking about it grants you more authority and reading the feedback forces you to learn more.
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