Some are very, very particular about their liquor, but maybe only a few are so selective they would employ interactive iPhone app magic to find out who carries a certain brand. Nonetheless, Proximo’s Liquor Locator both reinforces a brand image all liquor sellers push—that their customers are a selective, discerning, elite who never settle—and demonstrates how the era of the web app can be strikingly useful to marketers.
Proximo unveiled for its brands 1800 Tequila, Three Olives Vodka, Gran Centenario Tequila, Maestro Dobel Diamond Reposado Tequila, and Ron Matusalem Rum (all we need now is Triple Sec, sweet and sour, and Coke) an online bar and liquor store locator that shows where these brands can be found in a customer’s town.
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