Listen Up: Google Audio Ads

May 25, 2007

0 views

There are a few details about Google's foray into radio advertising that make it sound like an idea worth trying.

Listen Up: Google Audio Ads

Consumer Packaged Goods blog, the company's Corrine Perri provided an update on Clear Channel stations are all over the country. People spend a lot of time in their cars, where they are likely tuned in to one of those stations for a period of time. Perri provided some numbers that make Google's Audio Ads program a more interesting proposition:

These Clear Channel Radio stations, when combined with our existing radio station partners, give our advertisers access to radio inventory on over 1600 top-rated radio stations throughout the country, with "Top 10" stations in 24 of the top 25 U.S. markets and coverage of over 99% of the U.S. population aged 12 and older (meaning 99% of people 12+ can tune in an hear one of our stations; Source: ACT1 / Arbitron).

Various options for targeting these ads, like location, day and time, demographics, and station type, make the product one a marketer should at least consider when building a campaign.