Listen Up, Google Needs Audio Ad Testers

Ever since Google picked up dMarc Broadcasting, industry observers have wondered if Google could make its AdWords service work for radio or podcasting.

To find out, Google needs content, in this case willing advertisers, to participate in audio advertising beta tests. They have made the case on the Inside AdWords blog that all has proceeded well so far, and Google would be delighted to have more participants:

In terms of feedback, the Audio Ads team has heard that beta testers like the simple and clean user interface and the targeting and reporting options. Beta testers also find the audio ad creation process easy and fast since it only takes them a few days to create their ads and launch their first campaigns (as compared to potentially weeks for traditional radio ads).

New participants can signup