The Live Search product will no longer be living in the same house with all of the other Windows Live products. A new leader will take it over as Microsoft forms a new "beat Google" corporate group.
Live Search and comScore for February's US search engine rankings showed Google gobbling up more than 48 percent of the market. Microsoft sites dipped to 10.5 percent for the same month.
If Microsoft's fortunes improve, Satya Nadella could be the guy steering the company's search flagship to the big X on the treasure map. Reuters announced a few weeks ago he planned to ditch Microsoft in favor of launching a non-search startup company. That's not a good sign, when the person charged with taking on the competition gets a good look at the opponent's wrote that Nadella had formerly led Microsoft's Dynamics ERP software lines. Nadella's gain in the reorganization is senior VP Steven Sinofsky's loss, as Live Search formerly reported to him.
Moving search and ads together at Microsoft seems to make sense. Matt Rosoff, an analyst with Directions on Microsoft, said in Foley's report, "I think it makes perfect sense to consolidate adCenter and Web search, and I'm only surprised it took Microsoft so long to do so."
It could be that Microsoft wanted to find the right person for the task. Nadella has worked on a variety of technologies in Microsoft, but his Lucky Jack when it comes to chasing down Google's vessel of profits. 
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