Driving into work today, I realized Cincinnati is in the midst of a local Web war. Huff Realty, directing folks to their Web site. The billboard looks a lot like their homepage (more bonus points) claiming they are "like MLS, but better." It is great to see one of the smaller, local realtor launch the first salvo in this skirmish. Not to mention, the use of conspicuous outdoor advertising is the perfect approach to gaining eyeballs and market share. The billboard should find its target audience as they are driving around looking at different homes for sale. Huff gets a Strategic Public Relations blog. Kevin is Director of Marketing Communications for Strategic Public Relations
Local Web Wars
2 min read
2 views
Comments (0)
Please sign in to leave a comment.
No comments yet. Be the first to comment!