The third in a series of We Heart Log Data posts from Google brings back an old friend and a controversial topic.
Fresh off his appearance at SES New York, Google's Shuman Ghosemajumder, Business Product Manager for Trust & Safety, dropped a little blog post goodness on the Internet with his take on logfiles and their importance. As one of the many people working against click fraud at the search ad company, we're always delighted to see him provide some commentary on the subject. His post at the Google looks at the AdWords clicks as they arrive, checking for details like IP addresses and other factors Ghosemajumder declined to mention. As per their new policy, Google anonymizes logfiles after 18 months. Google's nigh-obsessive need to talk about logfiles started on the cusp of European Union approval of their DoubleClick acquisition. Complaints about privacy arose almost immediately when Google first disclosed the deal last year. And well they should have. Google will have anSuggest a Correction
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