Long Tail Thoughts

Just finished Chris Anderson's book The Long Tail, and had a few thoughts. The "Long Tail" concept, of course, is defined thusly:

• If what I am marketing is in a niche in the tail, how do prospective customers find me?
• Being in a niche is great and all, but it would be nice to be closer to the head of the curve...how do I move my niche to the left?
Some thoughts on those two questions in the following posts. Related: Getting found in the Long Tail: Direct Getting found in the Long Tail: Recommendations Moving Your Niche Tag: Add to Del.icio.us | Digg | Yahoo! My Web | Furl Bookmark Murdok: Christopher Carfi, CEO and co-founder of Cerado, looks at sales, marketing, and the business experience from the customers point of view. He currently is focused on understanding how emerging social technologies such as blogs, wikis, and social networking are enabling the creation of new types of customer-driven communities. He is the author of the

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