ClickZ takes a
That being said, it will be interesting to see if Google is able to understand the context of every page...
Scillitani voiced concerns over how Google determines what is relevant, worrying that sites with quality content would not be penalized for using synonyms, for example. "Is the ads bot going to go through the landing page and report back to AdWords some type of relevancy score? If so, that is scary to me," he said. "If the bot does not recognize a synonym of your word or if it is taken out of context, will this affect your quality index score?"
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Andy Beal is an Marketing Pilgrim and reach him at
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Looking at Google AdWords Landing Page Algorithms
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