As you are no doubt aware, online video has experienced a tremendous year in 2008 in terms of growth and usage. I have personally sharing some data looking at trends after analyzing VideoCensus data over the past year. They say that 60% of online video viewers are over the age of 35, and that people have a hard time believing that. I'll certainly admit it is a bit surprising.
"Initially, it is a bit shocking: we expect that new media like online video would be more heavily composed of younger people," Sesame Street on demand, wild animal videos, etc. If online video viewers continue to have kids, the trend in young viewers is likely to grow that much more.
Looking at Online Video Trends
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