A number of folks have commented on A9 has had Amazon.com) That's a pretty cynical view of the situation. Let's look at it in light of other incentive programs. The airlines have been doing this for years. You fly with public and private data that suggests we're headed that way. It was only a matter of time, right? Does that mean there won't be other differentiating features? Of course not. But the core services are pretty darn similar today, aren't they? Some people fly American because they offer more room in coach. But those frequent flier miles don't hurt either. Jeremy Zawodny is the author of the popular Yahoo! Search blog as well.
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