In an effort to reinvent itself as an online entertainment portal, Lycos has launched a new service that combines streaming video and real-time chat. Lycos Cinema will allow users to simultaneously watch and comment on films in the confines of a virtual screening room.
Lycos Cinema will engage in partnership with content providers and consumers by offering the following benefits: • Film studios can leverage the proprietary watch and chat technology for new promotions, distributions and focus group opportunities. For the first time, movie producers and fan clubs can host online screenings with live chat. • Independent filmmakers will have a powerful, cost-effective, new platform to introduce their work to millions of viewers. They can create communities of like-minded fans on Lycos Cinema. • Advertisers can reach specific segments of consumers in the 18-35 demographic with sticky, compelling high-quality content and applications, being able to monetize content that is not user-generated in nature.
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