Lycos, PlayPhone Offer Up Mobile Content

Lycos has announced the launch of its new mobile marketplace. PlayPhone, Inc., a company that specializes in direct-to-consumer wireless distribution, will power the online store. PlayPhone boasts a wide variety of mobile content, which it has brought to Lycos's mobile marketplace. The two companies have set up a Paris Hilton's "Stars are Blind" as your ringtone, as well as a picture of the controversial socialite as your wallpaper, too. Although, I don't know why anyone would want to go that route, but that's beside the point. The PlayPhone online storefront platform is structured by a subscription model, where consumers purchase ten credits on the website, which can be used to purchase the content, for $9.99 a month. Unused credits roll over to the next month, and wallpapers and ringtones start at just one credit. Lycos and PlayPhone are currently offering 10 bonus credits with the first month's subscription fee. The mobile marketplace will be supported and cross-promoted throughout the Lycos network on sites including Tripod.com and Del.icio.us | Digg | Reddit | Furl Joe is a staff writer for latest ebusiness news