The portal site will use the PermissionTV platform to deliver DVD quality video content to its visitors over broadband connections.
PermissionTV, an online TV distribution and marketing platform.
At the start of the World Cup, Lycos quietly debuted the full screen capabilities of PermissionTV. The "Soccer From The Fringe" feature on the Lycos main page launches the PermissionTV player when clicked.
Lycos said it plans to acquire a variety of video content, from episodic television to longer films, for the on-demand viewing of its visitors. The potential for offering some content at a premium exists, as episodes of their World Cup coverage has been listed as "free."
Content providers will be able to provide their programming as an on-demand, subscription, or advertising-supported model. Lycos touted the ability to target web advertising with the platform, which could help the brand building of its advertisers.
In the coming weeks, Lycos should supplement its online video with more mainstream oriented content. Branded TV and movie-related programming has been announced, though no details of that programming have been made available yet.
PermissionTV received a high profile boost among the heavily tech-oriented audience that visited the
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Lycos To Broadcast PermissionTV
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