The majority (78%) of new media users interact with brands via new media sites, an increase of 32 percent from 2008 (59%), according to a new report from communications firm Cone.
The report found new media users believe companies or brands should not only have a presence in new media (95%) but also interact with their consumers (89%). The majority of consumers are still searching for companies and brands on traditional websites (58%) and though email (45%), but anywhere from a third to a quarter of consumers want to interact with brands in social networks (30%) and via online games (24%).
"Consumers haven't yet been exhausted by brand over saturation in the new media space," says Mike Hollywood,
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