Majority Of Consumers Will Shop Online During The Holidays

More than half (62.8%) of consumers plans to spend the same or cut back on their holiday purchases compared to 2008, according to a new survey by Burst Media.

Although consumers plan to be thrifty with their spending this holiday season, the majority (85.3%) will shop online.

With the current economic concerns, the survey found only 14.6 percent of respondents plan to spend more this holiday season than they did in 2008, while one third (32.7%) expect to spend less and 30.1 percent plan to spend about the same as they did last year.

Women will be more frugal than men this holiday season with 38.1 percent planning to spend less on gifts and entertainment, compared to 27.3 percent of all men. All income segments will trim holiday spending this year with 29.5 percent of those with household income (HHI) of less than $35,000 cutting spending, as will almost half (46.%) of households reporting HHI of $35,000-$75,000, and nearly one third (31.3%) of households reporting HHI of $75,000 or more.

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"There is no denying that consumers will be shopping online this holiday season, and it is clear that the holiday shopping season for consumers has no definitive starting point," said Chuck Moran, Chief Marketing Officer for Burst Media.