The majority (61%) of high speed Internet users watch/download online video content at least once a week and 86 percent do so on a monthly basis, compared to 45 percent and 71 percent respectively, in 2006, according to a new report from Horowitz Associates, Broadband Content and Services 2007.
"This, in turn, creates an even greater demand for- and expectations regarding- broadband video. Importantly, the data suggest that broadband video is not cannibalistic to linear video, but rather, an enhancement to the consumers' 'traditional' TV experience."
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