Making A Corporate Blog A Success

Gawker Media , one of the first successful bloggers, recently made some changes to his blogging empire. Apparently editors at Gawker, Wonkette, Gizmodo and Gridskipper were moved or replaced. "...the barrier to entry in Internet media is low and the barrier to success is high," said Denton. Very true. How often have you heard this advice at a workshop or conference on doubles about every 6 months. And by the look of them most of the compnay or business blogs did 'just get started' without any thought to the reason they're blogging, who might be reading the blog and what they'd want to hear. A corporate blog should not be a PR piece. But it should be a well thought out communication tool. When you know where you are going, and why, you can blog with freedom while still moving in the right direction. It's still all about who you're talking to and the quality of the conversation. Del.icio.us | Yahoo! My Web | Website Content Strategy blog: Information about the shifts in media consumption and the use of technology in marketing and PR so business can stay in touch with their rapidly moving audiences.