Social media marketing can be a very effective thing, and at SES San Jose, more than a few people drove this point home during a session called "Turning the Social Web Into Real ROI." The session focused on Facebook, in particular.
Coverage of the Tim Kendall, MR Barber Shop & Urban Lounge, then picked up the "go Facebook" thread by sharing a success story. Facebook ads allow his small business to experiment for as little as $5 per day. He said that he's seen a quick, impressive ROI from this, and indeed, that Facebook works better than search for his company. RockYou's chief revenue officer, shared some thoughts. He's a huge proponent of fan pages versus website marketing, and he stated that the value of fan pages is the multiplier effect. Things will often spread between friends with similar tastes, increasing clickthrough rates. To not make the investment in marketing your Facebook fan page is ludicrous, according to Choy.As for how to promote things, he suggested pointing people to an activity. Don't just drive brand exposure in social media; drive brand engagement.
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