Managing Emerging Brands, Dealing with PR Fallout

It seems that 2007 brings us a “SEOs are teh devil” mantra from a multitude of newly crowned golden children of the web and to be perfectly honest it’s starting to annoy me.

No doubt the likes of Digg’s approach to the SEO industry, which has been driven largely by its user base that seems to be largely anti-SEO despite many top Diggers being SEOs themselves.  A notable example was MyBlogLog is getting in on the Shoemoney for “publishing other people’s data on the site and urging readers to spoof them”.  OK, a fair argument, but ill-timed given that the SEO industry is still fist-shaking after the recent Digg drama.

Regardless of the specifics of each situation, what annoys me is that these large and popular sites are so inadequately handling the nature and reality of the web.  Both Digg and MyBlogLog offer a system where websites can promote themselves (submitting an article to Digg; making use of MBL widgets, profiles, etc), yet they seem to be handling the Internet Marketing industry so badly.

We’re not working in a new industry - SEO has been around for years now and it really unbelievably amateurish for such large brands to emerge offering services that are obviously attractive to the marketing industry, yet are unable to manage their online PR with any level of competence.

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