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Managing Your Ad Sales with EDM

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Managing Your Ad Sales with EDM

A couple of days ago I came across this article -

More than many other businesses, TV ad sales are heavily reliant on telephone negotiations, paper purchase orders and personal relationships. The industry is so old-fashioned that orders for commercials are often processed manually by a TV networkAmazing. I knew TV stations were notorious for being technology luddites but even so... This range of problems seems ideally suited to the technologies and approaches of Enterprise Decision Management or EDM. Business rules are already in use at several media outlets for handling slotting the ads purchased into ad breaks is another great rules-based problem, and one where inferencing really matters - check out this story about slotting. Optimization, another EDM technology, could also be applied to manage slotting options. Meanwhile online ad issues are creating some interesting opportunities.

EDM would be perfect for NBC, it even has the same number of letters...

' /> Digg</a> | <a href=' />Reddit</a> | <a href=' /> Furl</a></p> <p> Bookmark Murdok: <a href=' /></a></p> <strong>About the Author</strong><br /></p> <p>VP of Product Marketing with a passion for the technologies of decision automation. 15 years designing, developing, releasing and marketing advanced enterprise software platforms and development tools. Across the board experience in software development, engineering and product management and product marketing.<br /> <br /> <a title=

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