There are right ways to do URL redirection that will make a big difference in one's site performance, as shown in a recent case study about a plumbing website that made their URLs more readable.
Site publishers with dreams of e-commerce profits should be interested in the work PlumberSurplus.com put into remapping their URLs into ones that make search engines sit up and take notice. A fifty-percent increase in daily visits should be a pretty good wake-up call.
Eric Enge
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