Maps Get A Makeover At Local.com

One week ago, Local.com declared that it had secured a patent “For [An] Ad-Supported 411 Local Search Model,” and the company’s stock skyrocketed as a result.  Today’s announcement, which involves “Enhanced Interactive Mapping Capabilities,” is less likely to produce that effect, but it’s still interesting.

“Local.com’s latest maps take advantage of state-of-the-art mapping technology with maps that are larger and easier to read with more clearly defined boundary delineations and magnified names on major roads and freeways,” the company stated in a press release.

That sounds promising, but further details reveal that