If anyone doubted the wild, wonderful things a marketer can do with a phenomenon like YouTube, they can suspend that disbelief by turning to Blendtec. A $50 demonstration of sheer blending power attracted six million viewers in just five days.
marbles, or golf balls, or a crowbar, or a rake handle, into a blender while teasing the viewer with questions about whether those things can really be blended. And what a sublime spectacle it is to see a full, unopened can of Coke blended with a whole chicken - just in time for Thanksgiving. Ten thousand comments later, marketers are thinking these guys are on to something. Blendtec's "Will it Blend?" video series has become an immediate case study for using online video to your advantage, rather than fighting with the site operators (I'm talking to you, music labels and TV producers) about the finer points of copyright law. Writes the editors at Visit
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