March Madness Online

With March Madness having arrived marketers will be vying for the attention of sports fans across multiple channels. Ad spending on the games is estimated to be over a half a billion dollars this year, according to TNS Media Intelligence.

All of the March Madness games combined brings in more ad money than the Super Bowl. More than $2.73 billion has been spent on network TV advertising during the tournament this decade. This year's March Madness ad spending will be 70 percent more than it was in 2000.

The top 10 advertisers in the tournament have spent close to $1.1 billion over the past seven years according to Jon Swallen of Add to $' /> Furl</a></p></p></p></p></p></p> </div> <script> (function() { function initCopyableSections() { document.querySelectorAll('.article-content .copyable-section').forEach(function(section) { if (section.querySelector('.copyable-section__btn')) return; var btn = document.createElement('button'); btn.type = 'button'; btn.className = 'copyable-section__btn'; btn.setAttribute('aria-label', 'Copy to clipboard'); var label = section.getAttribute('data-copy-label'); btn.textContent = label ? 'Copy ' + label : 'Copy'; section.appendChild(btn); btn.addEventListener('click', function() { var contentEl = section.querySelector('.copyable-section__content'); var text; if (contentEl) { text = contentEl.textContent.trim(); } else { var clone = section.cloneNode(true); var btnClone = clone.querySelector('.copyable-section__btn'); if (btnClone) btnClone.parentNode.removeChild(btnClone); text = clone.textContent.trim(); } if (!text) return; navigator.clipboard.writeText(text).then(function() { var t = btn.textContent; btn.textContent = 'Copied!'; btn.classList.add('copied'); setTimeout(function() { btn.textContent = t; btn.classList.remove('copied'); }, 2000); }); }); }); } if (document.readyState === 'loading') { document.addEventListener('DOMContentLoaded', initCopyableSections); } else { initCopyableSections(); } })(); </script>   <div class=$