Marketers Going After Mommy Bloggers

We all know that marketers are targeting bloggers, hoping to get some word-of-mouth going. And it seems they are going after mommy bloggers in particular, no doubt influenced by According to the story, Ms. Lawrence - a former banker turned blogger - says "the extent to which these blogs are becoming commercial ventures should give pause to the mothers who turn to them for sage counsel":

"It is an open and honest medium with such great potential for community-building and I just hate the idea that marketers are actively trying to infiltrate our conversations."

Throughout the blogosphere, the same conundrum keeps cropping up. Blogs are a direct conduit to people who care about a particular subject, and the fact that they are open and honest also makes them tremendously appealing to marketers, who naturally want to hitch a ride on all that openness. But then marketing - particularly if done badly (see the Edelman-Wal Mart aren't always as honest as we might want to think they are. Add to Del.icio.us | Digg | Reddit | Furl Bookmark murdok: Mathew Ingram is a technology writer and blogger for the Globe and Mail, a national newspaper based in Toronto, and also writes about the Web and media at www.mathewingram.com/media.