On the heels of the
Just under a third have no reliable data on profitability of key customers
Nearly 50% said someone other than marketers influences the "segmentation and targeting strategy"*Now, those points noted, there is a huge reliance on existing "CRM" systems. This, however, is frought with some problems. 33% of the respondents cited their CRM systems as their primary information source. Yet the survey found that "40% of the respondents rated their customer data systems as 'weak' or 'very weak' in timeliness and depth; availability of useful data; reports and analytics; and relevance to marketing strategies."
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Christopher Carfi, CEO and co-founder of Cerado, looks at sales, marketing, and the business experience from the customers point of view. He currently is focused on understanding how emerging social technologies such as blogs, wikis, and social networking are enabling the creation of new types of customer-driven communities. He is the author of the
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