Frequent users of streaming audio and video spend more time online than average Internet users, according to Knowledge Networks/SRI's "MutliMedia Mentor" report.
"The fact that 'streamies' often belong to such desirable ad targets as teens and young adults suggests the value of a sophisticated marketing approach in this medium."
eMarketer Senior Analyst David Hallerman points out that online video viewers are not always the better audience for marketers than those who do not watch video online.
"It would seem safe to assume that people who spend more time online are also more likely to view online video, and are therefore potentially more available for online marketing," Mr. Hallerman said.
"However, with the increasing availability of video on the Web, it's unclear to what extent the mere act of watching video correlates with higher Internet usage."
A study from the
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