A little over a year ago, research showed that 44% of traffic to consumer packaged goods (CPG) sites came from search. These days, searchers are getting even more specific when searching for these kinds of items.
Sally Falkow looked at the phenomenon last year, referring to research from comScore, Procter & Gamble, Yahoo, and SEMPO. Highlights spoke with our reporter Abby Johnson at the Search Engine Strategies conference in Chicago, where the two of them discussed some opportunites for CPG markters:
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