Marketing in India

In Jaipur at the Afterwards, I spoke with them about their craft and bought two puppets. Despite having a great location and relative monopoly on all visitors to the Haveli, he shared a common plight of the puppetmaster in India ... no one buys puppets anymore. He blamed his situation on the Bollywood star Shahrukh Khan and the Bollywood film, Dhoom-2, and there is even redefine Indian filmmaking as more than just films with the "Bollywood formula," here in India, Bollywood is still king. In a media culture so driven by films, the marketing is also influenced heavily by these releases. Everywhere on the street, you can see billboards, postings on auto rickshaws, and signs about films featuring photos and drawings of stars. On television, there are short 30 second (or shorter) segments from the large dance sequences of each film, used as trailers to encourage you to see the film and implant the signature song into your head. There are product tie-ins as well, with Coke running ads featuring Hrithek Roshan and a brand of engine oil advertising along with previews of stunts from Dhoom 2. Contrary to the US culture, which is moving towards a more fragmented media where niche channels are growing in importance, major Bollywood film releases (featuring all the top stars) still draw guaranteed audiences and offer huge marketing opportunities. The Golden Age of Hollywood may have passed, but Bollywood's Golden Age in India seems to be here and now. Note: This post is the first in a series of observations about marketing in India during my travels over the past few weeks in Delhi, Jaipur, Goa and Mumbai that will be published on the Influential Interactive Marketing blog over the next few days. Ogilvy Public Relations Worldwide.

http://rohitbhargava.typepad.com