Marketing Personality

May 10, 2007

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Marketing Personality

Chad White has a great blog today on Email Insider called "

Here are Chad's three big ideas, which I heartily endorse:

Let your product experts make picks and give advice. We've all seen marketers use blogs to inject a human voice and personality into our message, but Chad gives a great example of how Orvis does it with e-mail.

Call in outside experts and celebrities. How many of us interview experts in our blogs but never think to use the same kind of technique in e-mail marketing? Chad shows how Speigel does it.

Tap consumer-generated content. This is my favorite tip. In the past, I've told you about how

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