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Marketing Your Product Backstory

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Marketing Your Product Backstory

Several weeks ago, I noted an interesting story about how Dole is offering "farm codes" printed onto stickers that are placed on organic bananas offering consumers the chance to get to know more about the farm that grew the banana by visiting I2m_dole_farmcodebanana_3' /></a>On Dole Organic, you can see such information as a description of the banana plantation, photos of workers, and Google Earth images.  Despite the site's average design and limited functionality (no ability for users to interact with the content or add their voice) - the effort represents a great example of new thinking that product marketers are using to capitalize on the global trend towards <a title= I2m_lost_smallimage' /> Yet product backstories have more potential than just offering environmental or societal impact assessments for products.  Backstories are a cultural trend.  More and more films are taking a different approach to the traditional beginning to end timetable for telling a story.  <a title=

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