One of the biggest scourges to the pay-per-click method of advertising is the threat of fraudulent clicks and with the growth of things like foreign click fraud farms, this concern has become even more magnified.
Even Google stated in one of their IPO amendments that fraudulent clicks of text ads was one of the bigger threats facing their revenue generation process. From
MarketingExperiments.com study (and subsequent AdWords FAQ.
Chris Richardson is a search engine writer and editor for latest search news.
MarketingExperiments Survey Finds High Click Fraud Levels
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