Yesterday we looked at Slashdot, where you earn karma for smart participation in the forums. You can see in the k length/cup size, value as a human being, or a score in a video game. It does not determine your worth as a Slashdot reader. It does not cure cancer or grant you a seat on the secret spaceship that will be traveling to Mars when the Krulls return to destroy the planet in 2012. Karma fluctuates dramatically as users post, moderate, and meta-moderate. Don't let it bother you. It's just a number in the database."Interesting; they're trying to emphasize that karma doesn't matter. Clearly it does... it's a foundational human need. Despite their huge success, they may do even better if they reinstate numbers instead of labels. It's all about earning recognition.
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Maslow and Branding: Esteem
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