Mastering Panama / Yahoo! Search Marketing

What with running Marketing Pilgrim, consulting, speaking, and writing my own book, you’d probably expect me to have no time to read.
If you think that sounds somewhat dry, a quick scan of some of the chapter titles will convince you otherwise. My favorite? “New Panama Features to Delight & Amaze Your Friends (…or at least yourself).”

The book really is well thought out. Novices will learn all the basics–Elesseily walks you through the new dashboard and even explains keyword research. There’s also enough stuff for any “pros”–with tips on Yahoo’s new “assist” concept and landing page advice.

The book will set you back $87–that’s a dollar per page–but hand it over to anyone that needs YSM training, and it will be