Mayer of Google Talks Future of Search

When Google speaks, people listen. So when Marissa Mayer, VP, Search Products & User Experience at Google (who has been working on search at the company for over nine of its ten years)
Media

When Mayer talks about media, she talks about
Personalization

Personalization often brings up privacy concerns, but it plays a huge factor in the future of search according to Mayer. She talks about how location is a big part of that, and Google definitely has a foot way in the door in that department as proven by the local results I see for many searches.

launched a GeoEye satellite with the most sophisticated image capturing technology to date, but we'll save that issue for when it gets really weird. The part of Mayer's personalization talk that I am really interested in is the social aspect. She talks about a "friend-augmented search" concept that would theoretically improve relevancy to you personally, based on the people you know and whatnot.

She cites an example of a search for "LF". She has a friend that works for a store called LF in Los Angeles, but obviously a search as vague as "LF" will bring back quite a varied list of results. There is no telling how many things "LF" stands for. Mayer envisions a "friend-augmented" search that would recognize that her friend works at this "LF" store, and use it to deliver more personalized relevant results to her. It's a very interesting concept indeed, and suddenly doesn't seem so far-fetched considering how social media has taken off. I can see them incorporating Gmail into such a plan as well. The sheer obstacles of online translation.

When you think of how much Google has accomplished up until