I'm not lovin' it. McDonald's sent up the whole "Virgin Mary on a grilled cheese sandwich was sold on e-Bay" saga in their Super Bowl ad called Lincolnfry. Web site a la subservient chicken. They tapped into a popular, humorous phenomenon. The ad series was poorly done however. If you don't see the first ad, the second ad makes little sense. Anyway, I dutifully visited the site and was intrigued initially to see it also had a blog. Then I realized it is a Strategic Public Relations blog. Kevin is Director of Marketing Communications for Strategic Public Relations
McDonald's Fake Lincolnfry Blog
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