At the SES Chicago session "Measuring Success in a 2.0 World" the panel discussed different strategies to use to track success.
(Coverage of SES Chicago continues at
The knowledge hierarchy is:
Data
Information
Knowledge
On segmentation you need a different conversion rate for every situation. (Everyone comes to a site for different research).
Richard Zwicky, Founder & CEO,
Kristen Nomura, Central Region Manager, Search & Analytics,
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