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Media Companies Tinker with Image Management

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Ever since newspapers like the Globe and Mail have admonished everyone to "join the conversation," I've noticed that the immediacy of online has led to a proliferation of sophomoric, hurtful, crude, and otherwise unhelpful contributions. And comment boards degenerate into flame wars. It's enough to remind one that our politicians are relatively polite and relatively intelligent when they yell at one another.

It looks like the media companies are encouraging this type of conversation, on one hand, and then pulling back on it when it gets out of hand.

A story on alleged sexual assault charges laid at a middle school started out with a long conversation thread on the National Post website.
Are the media companies picking and choosing when it's appropriate to converse?

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