Blogging
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The user-friendliness of blogging software has made it easy for anyone who would like to communicate with the world to do so. That explains a large part of the millions and millions of blogs that now populate the blogosphere. Others who see the moneymaking potential of blogging by adding advertisements to their blogs add to the flood. Given this cacophony, how does anyone with a serious view to express ensure that it stands above the crowd?
This post will suggest a way of doing this. You may not wish to go through the full process for every blog post you write, but when the topic is important to you, then it will be effort well spent.
Search Visible Titles
Of course a large part of being visible on the Internet now means that the blog must be search visible. In other words it should appear early in the keyword search engine report pages (SERPs) that the major search engines such as Google, Yahoo!, MSN/Live or Ask serve up when a searcher looks for particular keywords. That is what is achieved by the process of SEO. Part of this is involved with the content of the blog post. Own Your Own Words. A critical element here is the Title of the post. There are some differences of opinion on how best to create the Title. However a good introduction to the issues can be found in an article by All About Title Tags.
Online Newspaper Headlines
Traditional newspapers as they develop their online versions have had to grapple with this same challenge. For the print version of a newspaper the headline attached to an item was rarely written by the journalist who wrote the item. An editor would write an eye-catching headline that would often present the subject in a provocative and sometimes humorous fashion. Such headlines would draw the eye as the reader scanned that physical page.
Things don't work the same way online. Many viewers will rely on a search engine such as Google or Yahoo! to find items of possible interest. Such search engines do not appreciate or understand witticisms or clever plays on words. The don't care about grammar. It's only the words that count. In consequence, journalists are now Darren Rowse suggests, memorable blog posts Google Supplemental Results Index - A Word To The Wise
Your first attempt may well not be the final version since this title is used to achieve the two goals we have for this article: it should be memorable and it should be search visible.
Researching The Title
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Memorable Search Visible Blog Posts
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