Do you know the main demographic using your website? Is it meant to attract women, men, or both? If targeted toward a specific sex, there are some things you might need to know about how men and women use websites and approach the buying process. So take the following information, gleaned from studies and surveys, and apply it how you think best.
- Men want to forming a relationship with pain, but this is why women are good at taking care of you. Generally, they seem to be more thorough, which is why she’s never ready when you’re jingling your keys at the door and why you might survive getting stuck in a blizzard once you finally get out the door. (That’s a poor example. She’ll likely know there’s a blizzard coming and will protest leaving at all. Men believe they will defeat the blizzard. Women, I know this sounds stupid, but this is why men are good at killing mammoths, and why they’re good at protecting you. In the end, it’s all about taking down the beast.)
- On the Web, both genders agree that
- Women are more holistic when shopping. They want to see and weigh all the options, want to be advised, and want to take their time making a decision. One explanation of this is that women tend to if the grill is easy to clean, if the buttons still work when summer rolls around again, if it looks good in the yard, if you can steam vegetables in it.
- Women prefer sales for exactly the opposite reasons. Sales present many options with many different benefits to many different people other than the woman shopping and the right product is its own reward. They form relationships with the products and then decide which relationship works out best. (Think: There are lots of different berries, nuts, herbs. Some are poisonous. Some make the baby sick. Some go bad quickly. Some are at the top of the mountain and are dangerous to get. Some cost a goat. But this one is good for everybody, is safe to eat and gather, doesn’t cost a goat, and will last through winter.)
- When it comes to photos, women focus on faces and pay special attention to other parts and don’t give any special attention to couples. Depending on hormone levels, though, women may also focus on, well, other parts
- Here’s something men and women generally agree: the color blue. In one survey, 42 percent of people (35 percent of women, 57 percent of men) Mint.com grew by 20 percent just by making the site more women-friendly.
- Here’s something men and women generally agree: the color blue. In one survey, 42 percent of people (35 percent of women, 57 percent of men) Mint.com grew by 20 percent just by making the site more women-friendly.
Men like coupons because it narrows the choices and provides clear-cut incentive to buy one particular thing they can go in, buy, and get out with. (Think: There is animal. Animal is dead. Now go home, show female, eat animal.)
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