Meredith Gets Hold Of Healia

Healia, a health search engine, has been acquired by Meredith, a media and marketing company.  Little else is known about the deal, though both parties seem to have gone out of their way to note that no alarming changes will take place.

The second sentence of an official press release, for example, states, “Terms were not disclosed and the transaction will not have a material financial effect on Meredith.”

(Meredith, by the way, reaches “more than 75 million American women on a monthly basis through our publishing, broadcasting and online media brands and services,” which include “American Baby” and “Ladies’ Home Journal.”  We’re talkin’ deep pockets and/or purses, here.)

Want to know something else that’s going to stay the same?  The very last sentence of the press release discloses that