Micro Persuasion Blog Name Becomes PR Brand

I am very pleased to announce that today I became an "intrapraneur." CooperKatz & Company, my employer, is launching a new practice that will carry the Micro Persuasion brand. You can read the full details on our first service offering in this I believe that active listening is the most essential skill a company must learn in a world where we the consumers now are the media. At I wrote about last week. We're very excited about the corporate potential in social media. We also see a clear role for a PR firm with our deep expertise to analyze the chatter and provide counsel and are pleased to be packaging this all in a branded service that will help clients converse in a human voice. Stay tuned for more Micro Persuasion services in the months ahead! Senior Vice President with Micro Persuasion weblog, which tracks how blogs and participatory journalism are changing the public relations practice.