Marketers who have experience creating viral campaigns favor microsites, games and video clips according to Marketing Sherpa's "2007 Viral Marketing Survey."
Video clips had fairly good reviews for marketers, with three out of 10 saying they had positive results, and only 13 percent called their results poor.
When it comes to budgets around 43 percent of seasoned marketers say they spend between $5,000 and $10,000 on video clips for their viral campaigns, while 49 percent of less-experienced marketers say they spend between $2,500 to $5,000.
About two-thirds of marketers said they would use video in a campaign in the coming year.
The chances of the video actually achieving viral status are not that high according to an Online
"Having said that, only about one in 10 people in any field are the 'influencers' who give word-of-mouth marketing its power." "Reliance on viral video, rather than making it just one element for getting the message out, will succeed only in rare cases," he adds.
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