Microsoft Acquires Jellyfish

The great thing is, this is not just some gimmick for Jellyfish, they’ve actually given a lot of thought to their business model.

At Jellyfish, we want to pioneer a new form of search advertising we call Value Per Action. Instead of charging fees when you click, we charge our advertisers only when you actually buy, and we share at least half of this fee back to you as cash back. In other words, we connect you directly to the value of the advertising. Instead of measuring how much money WE make when you click, we measure how much value the advertiser is willing to pay YOU for your sale. With VPA, the advertising value of your attention becomes transparent (you can see it in the form of cash back) and changes from annoying advertising into something that actually lowers your end price.

A good buy for Microsoft: nice design, hot vertical, and smart advertising model. Let’s hope they don’t mess with it too much.

Now, if you’ll excuse me, I’m about to waste my entire day hunting Jellyfish.

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